Modify any creative image to make it your own with AI
Easily add or remove elements of an existing Getty Images creative image, or change its dimensions—no photo editor required.
Transform your images and your workflow
Your team can now use AI to edit any creative photo or illustration from the Getty Images creative library. Instantly add elements, remove or replace backgrounds, or create additional sizes, with the results backed by robust legal protections
Add a new element
It’s easy to add new elements to any Getty Images creative image. Just highlight an area in the image and use the prompt box to describe the new object to be generated.
Replace an object
To replace individual elements in an image, simply highlight an area, using the Brush or Click selection tool, then write a text prompt that describes what new detail you want to see in that space.
Remove an object
You can also remove elements of an image by highlighting them using the Brush or Click selection tool. The AI will automatically fill in the background to match the rest of the image seamlessly.
Remove the background
A single click is all it takes to have the AI automatically erase the contents around the primary focus of a creative image, leaving a clean, transparent background.
Expand an image
Generate new versions of a creative image with different aspect ratios, adjusted positioning of the main subject, and fully filled‑in backgrounds in just a few clicks.
Replace the background
Effortlessly generate new backgrounds in seconds. The AI identifies the main focus of the image, then you can choose a specific color or include a prompt to create a brand new scene.
Generate new AI images or modify our creative imagery
Experience Generative AI by Getty Images, an AI model trained exclusively on licensed visuals, including our creative library
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Extra benefits:
Automatic, uncapped legal protection
Extensive affiliate and agency sharing rights
Digital asset management rights
Custom number of generations
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INTRODUCTORY PRICING
With these generations you can:
Create your own commercially safe and legally protected images. Explore AI generation
Customise and refine creative images to make them uniquely yours. Explore AI modification
Generated visuals come with automatic legal protection of up to USD 50,000 per image
How to use Getty Images’ AI modification features:
- Click the Modify with AI button on the image you want to change or generate different sizes for.
- Purchase generations if you don’t have any available.
- Select Add or remove objects, Replace background, or Extend image.
- To Add or remove objects, choose Replace or Remove, highlight the area to change, and add a text prompt.
- To use Replace background, choose Text prompt and describe the new background, or select Color using the options to pick a solid hue or gradient.
- To Extend an image, select a new aspect ratio or adjust the image manually with Freeform and add an optional text prompt.
- To remove the background of a creative image, simply click the Remove background button beneath the image and AI does the rest.
- License and download the original and modified images. Modified images are available in Medium or Large size, and include Getty Images standard legal indemnification per image.
Frequently asked questions
What is AI image modification?
AI Modifications allow you to add, replace, or remove elements in a Getty Images creative photo or illustration using the “Modify with AI” functionality from our AI model.
Can I modify anything other than photos and illustrations (i.e., videos)?
Not at this time. Currently, our model allows for photo & illustration modifications only.
Which images can I modify with Generative AI by Getty Images?
You can modify the images you create using Getty Images’ AI Generator as well as the vast majority of our creative images using the Add, Remove, Extend, and Remove Background tools.
Can I upload my own images to modify with Generative AI by Getty Images?
No, you can use Generative AI by Getty Images only to modify the images you create using Getty Images’ AI Image Generator and to modify images from our creative library using the Add, Remove, Extend, and Remove Background tools.
Can I modify an image before licensing it?
Yes, you can use your generations to modify images from our creative library using the Add, Remove, Extend, and Remove Background tools before licensing them. As a reminder, to license an AI‑modified creative image, you will need to purchase a license (visit our Plans and Pricing page to learn more). Please be mindful that any modifications will count towards your generation's cap, even if you decide not to license the modified creative image afterward. Additionally, Getty Images does not offer customers refunds for generations used, as set forth in your agreement.
Will images that I modified with AI be offered as part of Getty Images’ creative library?
No, unlike some other services, we are not adding visuals you modify or generate to our creative library.
How are these AI image modifications made?
Generative AI by Getty Images is powered by Bria, a custom machine learning model, trained exclusively on licensed creative content and proprietary data, including from our creative library. Customers then use text prompt‑to‑image and our modification tools to direct the model in creating imagery based on our content and data.
Can I modify images that I’ve already licensed in the past and are available in my account to download?
Yes, you may modify previously licensed images. Click the “Modify with AI” button when viewing the details page of a previously licensed image. After making modifications, you’ll be able to download the modified image, which may require additional licensing if you are re‑licensing the image after expiration of the term of your agreement.
How can I tell which images in the Getty Images creative library are available to modify?
Creative images that can be modified with Generative AI will include the “Modify with AI” button above the image thumbnail. If this button is unavailable on the image, such as our Editorial content, we do not offer the option to modify the image using Generative AI.
Do I have to select Remove background before Add, Remove, and Extend?
No, you can only use the Remove background feature after you have modified your image with Add, Remove, and Extend. Each modification uses one generation from your agreement.
Why do I need to restore the background to use other AI modification features?
To provide you with the highest‑quality AI modifications, the image must be in JPEG format, and this format requires the presence of the background. We suggest you complete all other AI modifications before you decide to remove the background.
Do I need to pay to modify and download a creative image?
Yes, to license our creative images, you will need to purchase a license. To find the best plan with the right price for your needs, visit our Plans and Pricing page. Additionally, to modify our creative images using the modification tools, you will need to purchase AI generations. Visit our Generative AI Overview & Pricing page to purchase the generation plan that fits your needs. Once you complete your purchase, information about the agreements will be available in your account.
How do I purchase AI modifications and creative images?
To use our AI modification tools you will first need to purchase Getty Images AI generations. Visit our Generative AI by Getty Images page to buy generations. To license our creative images, you will need to purchase a license. To find the best plan with the right price for your needs, visit our Plans and Pricing page.
What is the legal protection for my modified image?
Licensing visuals from the Getty Images creative library grants you a license backed by our legal indemnification as set forth in your applicable license agreement. If you are licensing without a subscription plan from the website, then this is backed by Getty Images’ uncapped indemnification. However, keep in mind that modifying your image may affect the indemnification offered by Getty Images. Please refer to our Content License Agreement and discuss any concerns you may have with your legal team.
When licensing, can I download the original and the modified versions of the image?
Yes, when making modifications, you can download both the original, licensed image and the modified version. You’ll find the modified version of the image in your Generation history, and the licensed original in Download history.
*Requires the use of 1 generation. Only available on Getty Images photos and illustrations and requires a license to use. Does not include editorial content.